This week, we had a guided tour through the new meeting and gathering place of western Sweden by Volvo Heritage's manager, Hans Hedberg.
The architect behind the World of Volvo has been inspired by the Swedish principle of allemansrätten (the freedom to roam). It's a fantastic building both in design and content. What's truly impressive is seeing how the interior and sedum roof blend with the surrounding nature on the upper floors, despite the building being surrounded by roads. What left the strongest impression was that all five floors are open to everyone. The concept of allemansrätten is evident here once again. Each floor has plenty of open spaces accessible to all, without an entrance fee. There are nice spots for meetings, for having a coffee, or just sitting alone in an inspiring environment, with beautiful lighting and views. The only thing that costs anything is Volvo's exhibition. There are about forty vehicles ranging from excavators and boat engines to trucks, buses, and cars. Prototypes mingle with historical rarities in unique spaces. There are also congress and conference rooms, two restaurants, several cafés, a shop, and an experience center that ties into Volvo's core values.
This is where we'll hold our meetings when we have visits from clients and partners, both near and far. And then we can also brag a bit while we're there. Two of the cars in the exhibition were actually purchased through Bilweb Auctions auctions (a 1981 Volvo 240 Turbo and a 1937 LV93 truck with producer gas). Hope to see you at the World of Volvo.
